{"id":13339,"date":"2025-06-27T11:23:19","date_gmt":"2025-06-27T09:23:19","guid":{"rendered":"https:\/\/swissavant.ch\/?p=13339"},"modified":"2025-06-27T15:29:06","modified_gmt":"2025-06-27T13:29:06","slug":"la-voix-de-lindustrie","status":"publish","type":"post","link":"https:\/\/swissavant.ch\/fr\/la-voix-de-lindustrie\/","title":{"rendered":"Voix de l'industrie"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-2uxocgh-3c83ccaf1d8ac8b2c7579c95452ebb6b alternate_color avia-section-large avia-shadow  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-13339'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mapc1b7q-a300b7a6c0e5dbc333083fd949c9b04e\">\n.avia-image-container.av-mapc1b7q-a300b7a6c0e5dbc333083fd949c9b04e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mapc1b7q-a300b7a6c0e5dbc333083fd949c9b04e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mapc1b7q-a300b7a6c0e5dbc333083fd949c9b04e av-styling- avia-align-center  avia-builder-el-1  el_before_av_hr  avia-builder-el-first'  ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-13260 avia-img-lazy-loading-not-13260 avia_image' src=\"https:\/\/swissavant.ch\/mediathek\/2025\/05\/Logo-Stimme-aus-der-Branche.png\" alt='' title='Logo Voix de l&#039;industrie'  height=\"131\" width=\"834\" srcset=\"https:\/\/swissavant.ch\/mediathek\/2025\/05\/Logo-Stimme-aus-der-Branche.png 834w, https:\/\/swissavant.ch\/mediathek\/2025\/05\/Logo-Stimme-aus-der-Branche-714x112.png 714w, https:\/\/swissavant.ch\/mediathek\/2025\/05\/Logo-Stimme-aus-der-Branche-18x3.png 18w, https:\/\/swissavant.ch\/mediathek\/2025\/05\/Logo-Stimme-aus-der-Branche-705x111.png 705w\" sizes=\"(max-width: 834px) 100vw, 834px\" \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mapc2ife-deec5a643128600ea8768994daff4a42\">\n#top .hr.av-mapc2ife-deec5a643128600ea8768994daff4a42{\nmargin-top:15px;\nmargin-bottom:30px;\n}\n.hr.av-mapc2ife-deec5a643128600ea8768994daff4a42 .hr-inner{\nwidth:100px;\nborder-color:#009fe3;\n}\n<\/style>\n<div  class='hr av-mapc2ife-deec5a643128600ea8768994daff4a42 hr-custom  avia-builder-el-2  el_after_av_image  el_before_av_one_full  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-1o4ddld-26ed7fd540a3bcc990464a70a91f19ab av_one_full  avia-builder-el-3  el_after_av_hr  el_before_av_hr  first flex_column_div'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mapbzodz-84d9c33e442d314a231b14ba876b8317\">\n#top .av-special-heading.av-mapbzodz-84d9c33e442d314a231b14ba876b8317{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-mapbzodz-84d9c33e442d314a231b14ba876b8317 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-mapbzodz-84d9c33e442d314a231b14ba876b8317 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-mapbzodz-84d9c33e442d314a231b14ba876b8317 av-special-heading-h3 blockquote modern-quote modern-centered  avia-builder-el-4  el_before_av_hr  avia-builder-el-first'><h3 class='av-special-heading-tag'  >Transformer les besoins en produits !<\/h3><div class='av-subheading av-subheading_below'><p><small>Le facteur humain est d\u00e9cisif ! <\/small><\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-19k32a9-ce02bcb5ecf46edd3c89feea4ec480b7\">\n#top .hr.av-19k32a9-ce02bcb5ecf46edd3c89feea4ec480b7{\nmargin-top:15px;\nmargin-bottom:30px;\n}\n.hr.av-19k32a9-ce02bcb5ecf46edd3c89feea4ec480b7 .hr-inner{\nwidth:100px;\nborder-color:#009fe3;\n}\n<\/style>\n<div  class='hr av-19k32a9-ce02bcb5ecf46edd3c89feea4ec480b7 hr-custom  avia-builder-el-5  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mapbx5mr-2bf3f0711836fff52674b34cae59ec56'  ><div class='avia_textblock' ><p style=\"text-align: left;\"><span class='av_dropcap1 av-av_dropcap1-3cd9da5fea0ef5fb27aee617571c39a3'>\u00ab<\/span>uciano Michelacci parle dans l'interview des d\u00e9fis et des solutions dans le commerce d'outils. Il souligne la concurrence croissante des importations directes bon march\u00e9 en provenance de Chine, qui privil\u00e9gient le prix \u00e0 la qualit\u00e9, au service ou \u00e0 la durabilit\u00e9. Pour se d\u00e9marquer, son entreprise mise sur des solutions sur mesure comme des \u00e9quipements d'atelier personnalis\u00e9s et des syst\u00e8mes num\u00e9riques comme le suivi RFID. Il consid\u00e8re \u00e9galement le facteur humain comme d\u00e9cisif : des collaborateurs comp\u00e9tents et motiv\u00e9s sont indispensables pour un v\u00e9ritable conseil et un suivi de la client\u00e8le.<\/p>\n<p data-start=\"560\" data-end=\"1024\" data-is-last-node=\"\" data-is-only-node=\"\">Une autre tendance observ\u00e9e par Michelacci est le dropshipping, dans lequel les produits sont envoy\u00e9s directement du fournisseur au client final. Selon lui, cela permet aux commer\u00e7ants d'acc\u00e9der plus facilement au march\u00e9, mais entra\u00eene \u00e9galement des d\u00e9fis tels que des probl\u00e8mes de livraison ou des questions de responsabilit\u00e9. Malgr\u00e9 la discussion sur une \"Suisse d\u00e9sindustrialis\u00e9e\", Michelacci est confiant dans le fait que les m\u00e9tiers artisanaux, en particulier dans le secteur de la construction, seront encore demand\u00e9s \u00e0 l'avenir.<\/p>\n<p data-start=\"560\" data-end=\"1024\" data-is-last-node=\"\" data-is-only-node=\"\">Pour Luciano Michelacci, une bonne gestion des collaborateurs est aujourd'hui plus importante que jamais, notamment en raison du manque de personnel qualifi\u00e9. \"Chez nous, on pense en termes de \"nous\" : o\u00f9 voulons-nous aller ? Comment trouver ensemble le chemin qui y m\u00e8ne ? Comment pouvons-nous \u00e9liminer les erreurs\" ? Pour lui, des entretiens de feedback r\u00e9guliers sont indispensables - non pas comme exercice obligatoire \u00e0 la fin de l'ann\u00e9e, mais comme instrument central pour ajuster en permanence la voie commune. C'est justement dans le contexte des multiples changements li\u00e9s \u00e0 la num\u00e9risation, au comportement des clients, aux exigences du march\u00e9 et \u00e0 la p\u00e9nurie de personnel qualifi\u00e9 qu'il voit un \u00e9norme potentiel de r\u00e9ussite dans des collaborateurs bien dirig\u00e9s. \"Les sup\u00e9rieurs et les collaborateurs sont comme des roues dent\u00e9es. S'ils s'engr\u00e8nent parfaitement, le syst\u00e8me tourne rond\".<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mhh88h-d22e1489119056f13b6922a84cf37b57\">\n#top .hr.av-mhh88h-d22e1489119056f13b6922a84cf37b57{\nmargin-top:30px;\nmargin-bottom:45px;\n}\n.hr.av-mhh88h-d22e1489119056f13b6922a84cf37b57 .hr-inner{\nwidth:100px;\nborder-color:#009fe3;\n}\n<\/style>\n<div  class='hr av-mhh88h-d22e1489119056f13b6922a84cf37b57 hr-custom  avia-builder-el-7  el_after_av_one_full  el_before_av_promobox  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='av_promobox av-mb0kbzk4-fb66f53a4351b568a236922b94c71a1e avia-button-yes  avia-builder-el-8  el_after_av_hr  avia-builder-el-last'><div class='avia-promocontent'><p><strong data-start=\"421\" data-end=\"444\">Vous \u00eates curieux ? <\/strong>Pour en savoir plus sur le sujet, cliquez ici \u279c<\/p>\n<\/div><div  class='avia-button-wrap av-mb0kbzk4-841d4b2c726c6df657b6cebd1a4460f6-wrap avia-button-right'><a href='https:\/\/swissavant.ch\/fr\/application-pour-tablette\/'  class='avia-button av-mb0kbzk4-841d4b2c726c6df657b6cebd1a4460f6 av-link-btn avia-icon_select-no avia-size-large avia-position-right avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"En savoir plus\"><span class='avia_iconbox_title' >En savoir plus<\/span><\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Distribuer des outils de qualit\u00e9 sans commerce comp\u00e9tent ? \"Impossible ! Surtout pas avec le flot de paquets en provenance d'Extr\u00eame-Orient !\" Car la pression g\u00e9n\u00e8re - et exige ( !) - une contre-pression, concr\u00e8tement une \u00e9troite collaboration dans la cha\u00eene de livraison. <\/p>","protected":false},"author":13,"featured_media":13343,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"post_folder":[],"class_list":["post-13339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuelles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Stimme aus der Branche - Swissavant<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swissavant.ch\/fr\/la-voix-de-lindustrie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stimme aus der Branche - Swissavant\" \/>\n<meta property=\"og:description\" content=\"Qualit\u00e4tswerkzeug vertreiben ohne fachkompetenten Handel? \u00abGeht nicht! 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