{"id":13345,"date":"2025-07-02T07:45:31","date_gmt":"2025-07-02T05:45:31","guid":{"rendered":"https:\/\/swissavant.ch\/?p=13345"},"modified":"2025-07-02T10:54:42","modified_gmt":"2025-07-02T08:54:42","slug":"mueller-ag-donne-le-ton","status":"publish","type":"post","link":"https:\/\/swissavant.ch\/fr\/mueller-ag-donne-le-ton\/","title":{"rendered":"Mueller AG donne le ton"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-2uxocgh-3c83ccaf1d8ac8b2c7579c95452ebb6b alternate_color avia-section-large avia-shadow  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-13345'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mapc1b7q-ac57833ab855f95ff1dff1c906f4bc66\">\n.avia-image-container.av-mapc1b7q-ac57833ab855f95ff1dff1c906f4bc66 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mapc1b7q-ac57833ab855f95ff1dff1c906f4bc66 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mapc1b7q-ac57833ab855f95ff1dff1c906f4bc66 av-styling- avia-align-center  avia-builder-el-1  el_before_av_hr  avia-builder-el-first'  ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-13347 avia-img-lazy-loading-not-13347 avia_image' src=\"https:\/\/swissavant.ch\/mediathek\/2025\/06\/ESL3-495x400.jpg\" alt='' title='ESL3'  height=\"400\" width=\"495\" srcset=\"https:\/\/swissavant.ch\/mediathek\/2025\/06\/ESL3-495x400.jpg 495w, https:\/\/swissavant.ch\/mediathek\/2025\/06\/ESL3-16x12.jpg 16w, https:\/\/swissavant.ch\/mediathek\/2025\/06\/ESL3-845x684.jpg 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mapc2ife-deec5a643128600ea8768994daff4a42\">\n#top .hr.av-mapc2ife-deec5a643128600ea8768994daff4a42{\nmargin-top:15px;\nmargin-bottom:30px;\n}\n.hr.av-mapc2ife-deec5a643128600ea8768994daff4a42 .hr-inner{\nwidth:100px;\nborder-color:#009fe3;\n}\n<\/style>\n<div  class='hr av-mapc2ife-deec5a643128600ea8768994daff4a42 hr-custom  avia-builder-el-2  el_after_av_image  el_before_av_one_full  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-1o4ddld-26ed7fd540a3bcc990464a70a91f19ab av_one_full  avia-builder-el-3  el_after_av_hr  el_before_av_hr  first flex_column_div'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mapbzodz-8cdeffeb53dcefcf096ae51136661009\">\n#top .av-special-heading.av-mapbzodz-8cdeffeb53dcefcf096ae51136661009{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-mapbzodz-8cdeffeb53dcefcf096ae51136661009 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-mapbzodz-8cdeffeb53dcefcf096ae51136661009 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-mapbzodz-8cdeffeb53dcefcf096ae51136661009 av-special-heading-h3 blockquote modern-quote modern-centered  avia-builder-el-4  el_before_av_hr  avia-builder-el-first'><h3 class='av-special-heading-tag'  >Mueller AG donne le ton<\/h3><div class='av-subheading av-subheading_below'><p><small>Avec l'introduction d'\u00e9tiquettes de prix \u00e9lectroniques, Mueller AG joue un r\u00f4le de pionnier dans le commerce sp\u00e9cialis\u00e9 suisse.<\/small><\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-19k32a9-ce02bcb5ecf46edd3c89feea4ec480b7\">\n#top .hr.av-19k32a9-ce02bcb5ecf46edd3c89feea4ec480b7{\nmargin-top:15px;\nmargin-bottom:30px;\n}\n.hr.av-19k32a9-ce02bcb5ecf46edd3c89feea4ec480b7 .hr-inner{\nwidth:100px;\nborder-color:#009fe3;\n}\n<\/style>\n<div  class='hr av-19k32a9-ce02bcb5ecf46edd3c89feea4ec480b7 hr-custom  avia-builder-el-5  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mapbx5mr-2bf3f0711836fff52674b34cae59ec56'  ><div class='avia_textblock' ><p style=\"text-align: left;\"><span class='av_dropcap1 av-av_dropcap1-3cd9da5fea0ef5fb27aee617571c39a3'>L<\/span>n clic pour \u00eatre \u00e0 jour Tout est \u00e0 jour en un clic. L\u00e0 o\u00f9 auparavant les \u00e9tiquettes en papier \u00e9taient remplac\u00e9es p\u00e9niblement, un signal num\u00e9rique suffit aujourd'hui : les prix dans le centre WerkzeugMaschinen de Mueller AG, dont le si\u00e8ge est \u00e0 Langenthal (BE), sont d\u00e9sormais toujours indiqu\u00e9s avec pr\u00e9cision et conform\u00e9ment \u00e0 la loi - gr\u00e2ce aux \u00e9tiquettes de prix \u00e9lectroniques. Mueller AG compte ainsi parmi les premiers commer\u00e7ants sp\u00e9cialis\u00e9s de Suisse \u00e0 utiliser activement cette solution num\u00e9rique - dans une branche qui pense encore souvent de mani\u00e8re analogique. \"Pour nous, c'est une \u00e9tape logique vers l'avenir\", explique Christoph M\u00fcller, directeur de Mueller AG.<\/p>\n<p style=\"text-align: left;\"><strong>Les d\u00e9fis sur la voie de l'innovation<\/strong><br \/>\nLa mise en \u0153uvre \u00e9tait loin d'\u00eatre triviale. Jusqu'\u00e0 pr\u00e9sent, les syst\u00e8mes ESL \u00e9taient surtout utilis\u00e9s dans le commerce de gros et les cha\u00eenes internationales. Pour une PME suisse avec une client\u00e8le B2B exigeante, l'adaptation de la technologie repr\u00e9sentait un d\u00e9fi. \"Le choix du syst\u00e8me a \u00e9t\u00e9 d\u00e9cisif\", rapporte M\u00fcller. \"Nous devions trouver un partenaire qui r\u00e9ponde \u00e0 nos besoins - par exemple pour l'int\u00e9gration dans notre syst\u00e8me ERP ou pour l'affichage d'informations techniques suppl\u00e9mentaires directement en rayon\". Apr\u00e8s une \u00e9valuation intensive, le choix s'est port\u00e9 sur un syst\u00e8me flexible, adapt\u00e9 aux exigences sp\u00e9cifiques de Mueller AG.<\/p>\n<p style=\"text-align: left;\"><strong>Les avantages pour le client au centre<\/strong><br \/>\nL'espace de vente le montre : l'\u00e9tiquetage num\u00e9rique fonctionne - et est appr\u00e9ci\u00e9. L'affichage des prix est clair, lisible et toujours actualis\u00e9. La possibilit\u00e9 d'afficher des promotions ou des donn\u00e9es techniques de mani\u00e8re dynamique est particuli\u00e8rement appr\u00e9ci\u00e9e - une v\u00e9ritable valeur ajout\u00e9e pour les clients professionnels. En m\u00eame temps, le personnel de vente est d\u00e9charg\u00e9 des t\u00e2ches de routine et peut se concentrer davantage sur le conseil et le dialogue avec les clients.<br \/>\nAutre point positif : gr\u00e2ce \u00e0 ESL, Mueller AG respecte automatiquement et de mani\u00e8re fiable l'ordonnance sur l'affichage des prix - un gain d'efficacit\u00e9 non n\u00e9gligeable dans les affaires courantes.<\/p>\n<blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-13346 size-thumbnail\" src=\"https:\/\/swissavant.ch\/mediathek\/2025\/06\/ESL5-80x80.jpg\" alt=\"\" width=\"80\" height=\"80\" srcset=\"https:\/\/swissavant.ch\/mediathek\/2025\/06\/ESL5-80x80.jpg 80w, https:\/\/swissavant.ch\/mediathek\/2025\/06\/ESL5-714x714.jpg 714w, https:\/\/swissavant.ch\/mediathek\/2025\/06\/ESL5-1030x1030.jpg 1030w, https:\/\/swissavant.ch\/mediathek\/2025\/06\/ESL5-12x12.jpg 12w, https:\/\/swissavant.ch\/mediathek\/2025\/06\/ESL5-36x36.jpg 36w, https:\/\/swissavant.ch\/mediathek\/2025\/06\/ESL5-180x180.jpg 180w, https:\/\/swissavant.ch\/mediathek\/2025\/06\/ESL5-705x705.jpg 705w, https:\/\/swissavant.ch\/mediathek\/2025\/06\/ESL5.jpg 1280w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>\"Nos clientes et clients attendent une comp\u00e9tence num\u00e9rique. Nous ne voulons pas seulement r\u00e9pondre \u00e0 cette attente, mais la d\u00e9passer\". <em>Christoph M\u00fcller, directeur g\u00e9n\u00e9ral de Mueller AG\u00a0<\/em><\/p>\n<\/blockquote>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mhh88h-d22e1489119056f13b6922a84cf37b57\">\n#top .hr.av-mhh88h-d22e1489119056f13b6922a84cf37b57{\nmargin-top:30px;\nmargin-bottom:45px;\n}\n.hr.av-mhh88h-d22e1489119056f13b6922a84cf37b57 .hr-inner{\nwidth:100px;\nborder-color:#009fe3;\n}\n<\/style>\n<div  class='hr av-mhh88h-d22e1489119056f13b6922a84cf37b57 hr-custom  avia-builder-el-7  el_after_av_one_full  el_before_av_promobox  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='av_promobox av-mpr5kd-016ad17a28304199539442f0d769cf66 avia-button-yes  avia-builder-el-8  el_after_av_hr  avia-builder-el-last'><div class='avia-promocontent'><p><strong data-start=\"421\" data-end=\"444\">Vous \u00eates curieux ?<\/strong> Lien direct vers le site web de Mueller AG \u279c<\/p>\n<\/div><div  class='avia-button-wrap av-mpr5kd-38457e06fdd599f950b823eab956beed-wrap avia-button-right'><a href='https:\/\/www.muellershop.ch\/'  class='avia-button av-mpr5kd-38457e06fdd599f950b823eab956beed av-link-btn avia-icon_select-no avia-size-large avia-position-right avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"En savoir plus\"><span class='avia_iconbox_title' >En savoir plus<\/span><\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Avec l'introduction des \u00e9tiquettes de prix \u00e9lectroniques ESL (Electronic Shelf Labels), Mueller SA fait preuve d'un esprit d'innovation et joue un r\u00f4le de pionnier dans le commerce sp\u00e9cialis\u00e9 suisse. <\/p>","protected":false},"author":13,"featured_media":13346,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"post_folder":[],"class_list":["post-13345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuelles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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