{"id":13359,"date":"2025-07-15T07:02:08","date_gmt":"2025-07-15T05:02:08","guid":{"rendered":"https:\/\/swissavant.ch\/?p=13359"},"modified":"2025-07-16T10:33:33","modified_gmt":"2025-07-16T08:33:33","slug":"transformation-du-secteur","status":"publish","type":"post","link":"https:\/\/swissavant.ch\/fr\/transformation-du-secteur\/","title":{"rendered":"Transformation du secteur"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-2uxocgh-3c83ccaf1d8ac8b2c7579c95452ebb6b alternate_color avia-section-large avia-shadow  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-13359'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mapc1b7q-e1014b99b3bbed719489684f15b089e4\">\n.avia-image-container.av-mapc1b7q-e1014b99b3bbed719489684f15b089e4 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mapc1b7q-e1014b99b3bbed719489684f15b089e4 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mapc1b7q-e1014b99b3bbed719489684f15b089e4 av-styling- avia-align-center  avia-builder-el-1  el_before_av_hr  avia-builder-el-first'  ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-13368 avia-img-lazy-loading-not-13368 avia_image' src=\"https:\/\/swissavant.ch\/mediathek\/2025\/06\/Grafik-Branchentransformation_d-495x400.jpg\" alt='' title='Graphique transformation de la branche_f'  height=\"400\" width=\"495\" srcset=\"https:\/\/swissavant.ch\/mediathek\/2025\/06\/Grafik-Branchentransformation_d-495x400.jpg 495w, https:\/\/swissavant.ch\/mediathek\/2025\/06\/Grafik-Branchentransformation_d-845x684.jpg 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mapc2ife-deec5a643128600ea8768994daff4a42\">\n#top .hr.av-mapc2ife-deec5a643128600ea8768994daff4a42{\nmargin-top:15px;\nmargin-bottom:30px;\n}\n.hr.av-mapc2ife-deec5a643128600ea8768994daff4a42 .hr-inner{\nwidth:100px;\nborder-color:#009fe3;\n}\n<\/style>\n<div  class='hr av-mapc2ife-deec5a643128600ea8768994daff4a42 hr-custom  avia-builder-el-2  el_after_av_image  el_before_av_one_full  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-1o4ddld-26ed7fd540a3bcc990464a70a91f19ab av_one_full  avia-builder-el-3  el_after_av_hr  el_before_av_hr  first flex_column_div'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mapbzodz-9f2fd65b4a10b0678a9273badf1b80f9\">\n#top .av-special-heading.av-mapbzodz-9f2fd65b4a10b0678a9273badf1b80f9{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-mapbzodz-9f2fd65b4a10b0678a9273badf1b80f9 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-mapbzodz-9f2fd65b4a10b0678a9273badf1b80f9 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-mapbzodz-9f2fd65b4a10b0678a9273badf1b80f9 av-special-heading-h3 blockquote modern-quote modern-centered  avia-builder-el-4  el_before_av_hr  avia-builder-el-first'><h3 class='av-special-heading-tag'  >Ce qui compte, c'est la volont\u00e9 de changement ! <\/h3><div class='av-subheading av-subheading_below'><p><small>Ou comment emp\u00eacher les personnes \u00e9trang\u00e8res au secteur d'entrer sur le march\u00e9 ?<\/small><\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-19k32a9-ce02bcb5ecf46edd3c89feea4ec480b7\">\n#top .hr.av-19k32a9-ce02bcb5ecf46edd3c89feea4ec480b7{\nmargin-top:15px;\nmargin-bottom:30px;\n}\n.hr.av-19k32a9-ce02bcb5ecf46edd3c89feea4ec480b7 .hr-inner{\nwidth:100px;\nborder-color:#009fe3;\n}\n<\/style>\n<div  class='hr av-19k32a9-ce02bcb5ecf46edd3c89feea4ec480b7 hr-custom  avia-builder-el-5  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mapbx5mr-2bf3f0711836fff52674b34cae59ec56'  ><div class='avia_textblock' ><p style=\"text-align: left;\"><span class='av_dropcap1 av-av_dropcap1-3cd9da5fea0ef5fb27aee617571c39a3'>A<\/span>-business a consid\u00e9rablement accru son importance pour le secteur et agit comme un catalyseur de changements profonds, notamment dans les relations traditionnelles \"client-fournisseur\" entre le commerce sp\u00e9cialis\u00e9 et le commerce de gros\/l'industrie. Ces changements ne concernent pas seulement les processus internes, mais aussi l'ensemble de la cha\u00eene de cr\u00e9ation de valeur. Le processus de transformation, soutenu par l'utilisation accrue de l'e-business, entra\u00eene une r\u00e9duction drastique des co\u00fbts des processus et de l'information, une meilleure int\u00e9gration de la cha\u00eene de valeur ainsi qu'une am\u00e9lioration des processus de travail - par exemple gr\u00e2ce aux commandes \u00e9lectroniques et \u00e0 l'\u00e9change de messages en retour tels que les bons de livraison ou les e-factures.<\/p>\n<p data-start=\"705\" data-end=\"1373\">Ces changements dynamiques dans les processus conduisent \u00e0 une transparence accrue des informations sur les produits et \u00e0 un service client ind\u00e9pendant du temps, ce qui red\u00e9finit les interactions entre les entreprises et les clients. Parall\u00e8lement, des acteurs ext\u00e9rieurs au secteur prennent de plus en plus d'importance, car ils d\u00e9veloppent des mod\u00e8les commerciaux innovants qui brisent les structures traditionnelles et remod\u00e8lent le march\u00e9. Gr\u00e2ce \u00e0 l'utilisation de nouvelles technologies, telles que les places de march\u00e9 en ligne, ces acteurs peuvent passer outre les processus commerciaux que les entreprises \u00e9tablies ne peuvent plus mettre en \u0153uvre efficacement, ce qui entra\u00eene une restructuration fondamentale du secteur.<\/p>\n<p data-start=\"1375\" data-end=\"1943\" data-is-last-node=\"\" data-is-only-node=\"\">L'augmentation de l'efficacit\u00e9 des processus et des march\u00e9s est un facteur d\u00e9cisif de la transformation, qui entra\u00eene une modification durable et dynamique du secteur. Cette \u00e9volution pourrait conduire \u00e0 une convergence du secteur, dans laquelle les fronti\u00e8res actuelles entre le commerce sp\u00e9cialis\u00e9, le commerce de gros et l'industrie dispara\u00eetraient, et de nouveaux mod\u00e8les commerciaux int\u00e9gr\u00e9s verraient le jour. En fin de compte, les structures de march\u00e9 traditionnelles pourraient se dissoudre et les entreprises devraient faire face \u00e0 de nouvelles conditions de march\u00e9 et \u00e0 de nouveaux mod\u00e8les commerciaux pour rester comp\u00e9titives.<\/p>\n<blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13146 alignleft\" src=\"https:\/\/swissavant.ch\/mediathek\/2025\/05\/Rotermund_2017_002-80x80.jpg\" alt=\"\" width=\"104\" height=\"104\" srcset=\"https:\/\/swissavant.ch\/mediathek\/2025\/05\/Rotermund_2017_002-80x80.jpg 80w, https:\/\/swissavant.ch\/mediathek\/2025\/05\/Rotermund_2017_002-36x36.jpg 36w, https:\/\/swissavant.ch\/mediathek\/2025\/05\/Rotermund_2017_002-180x180.jpg 180w\" sizes=\"auto, (max-width: 104px) 100vw, 104px\" \/>\"Le fait est que les potentiels de cr\u00e9ation de valeur dans notre branche sont redistribu\u00e9s et que si les acteurs habituels du march\u00e9 ne le font pas sur la base d'une situation initiale coop\u00e9rative, des personnes \u00e9trang\u00e8res \u00e0 la branche, qui connaissent parfaitement les r\u00e8gles du jeu des structures d'e-business, envisageront d'entrer sur le march\u00e9 dans nos segments de branche\". <em>Christoph Rotermund, directeur de Swissavant<\/em><\/p>\n<\/blockquote>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mhh88h-d22e1489119056f13b6922a84cf37b57\">\n#top .hr.av-mhh88h-d22e1489119056f13b6922a84cf37b57{\nmargin-top:30px;\nmargin-bottom:45px;\n}\n.hr.av-mhh88h-d22e1489119056f13b6922a84cf37b57 .hr-inner{\nwidth:100px;\nborder-color:#009fe3;\n}\n<\/style>\n<div  class='hr av-mhh88h-d22e1489119056f13b6922a84cf37b57 hr-custom  avia-builder-el-7  el_after_av_one_full  el_before_av_promobox  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='av_promobox av-mpr5kd-900c005633c85286a4030ceb75c62c1e avia-button-yes  avia-builder-el-8  el_after_av_hr  avia-builder-el-last'><div class='avia-promocontent'><p><strong data-start=\"421\" data-end=\"444\">Vous \u00eates curieux ?<\/strong> Vous trouverez plus d'informations sur ce th\u00e8me ici \u279c<\/p>\n<\/div><div  class='avia-button-wrap av-mpr5kd-f4161cb3fc19f7469e81c012dfe8bece-wrap avia-button-right'><a href='https:\/\/swissavant.ch\/fr\/application-pour-tablette\/'  class='avia-button av-mpr5kd-f4161cb3fc19f7469e81c012dfe8bece av-link-btn avia-icon_select-no avia-size-large avia-position-right avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"En savoir plus\"><span class='avia_iconbox_title' >En savoir plus<\/span><\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Nous savons depuis quelques ann\u00e9es d\u00e9j\u00e0 que le commerce \u00e9lectronique a chang\u00e9 et change toute l'\u00e9conomie. Tout au long de la cha\u00eene de cr\u00e9ation de valeur traditionnelle, certains mod\u00e8les commerciaux, de nombreuses entreprises et, au total, des secteurs entiers ont d\u00e9j\u00e0 \u00e9t\u00e9 transform\u00e9s ou se trouvent dans un processus de transformation dynamique. Quelles sont les options dont disposent les entrepreneurs de notre secteur pour initier activement ce processus de transformation, l'influencer avec succ\u00e8s ou m\u00eame, dans le sens n\u00e9gatif, l'entraver, voire l'emp\u00eacher compl\u00e8tement ?<\/p>","protected":false},"author":13,"featured_media":13368,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"post_folder":[],"class_list":["post-13359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuelles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Branchentransformation - Swissavant<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swissavant.ch\/fr\/transformation-du-secteur\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branchentransformation - Swissavant\" \/>\n<meta property=\"og:description\" content=\"Dass das E-Business-Gesch\u00e4ft die ganze Wirtschaft ver\u00e4ndert hat und ver\u00e4ndert, wissen wir schon seit einigen Jahren. Entlang der traditionellen Wertsch\u00f6pfungskette wurden einzelne Gesch\u00e4ftsmodelle, viele Unternehmungen und in der Summe ganze Branchen schon transformiert, oder sie befinden sich in einem dynamischen Transformationsprozess. 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