{"id":13401,"date":"2025-08-01T07:00:18","date_gmt":"2025-08-01T05:00:18","guid":{"rendered":"https:\/\/swissavant.ch\/?p=13401"},"modified":"2025-08-14T08:00:57","modified_gmt":"2025-08-14T06:00:57","slug":"digital-fit","status":"publish","type":"post","link":"https:\/\/swissavant.ch\/fr\/digital-fit\/","title":{"rendered":"Digital fit"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-2uxocgh-3c83ccaf1d8ac8b2c7579c95452ebb6b alternate_color avia-section-large avia-shadow  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-13401'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mapc1b7q-35d2bc150b88b5dd2ac9cb7cda63c38a\">\n.avia-image-container.av-mapc1b7q-35d2bc150b88b5dd2ac9cb7cda63c38a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mapc1b7q-35d2bc150b88b5dd2ac9cb7cda63c38a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mapc1b7q-35d2bc150b88b5dd2ac9cb7cda63c38a av-styling- avia-align-center  avia-builder-el-1  el_before_av_hr  avia-builder-el-first'  ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-13402 avia-img-lazy-loading-not-13402 avia_image' src=\"https:\/\/swissavant.ch\/mediathek\/2025\/07\/KI-Bild-Ratgeber-180x180.png\" alt='' title='Guide de l&#039;image d&#039;IA'  height=\"180\" width=\"180\" srcset=\"https:\/\/swissavant.ch\/mediathek\/2025\/07\/KI-Bild-Ratgeber-180x180.png 180w, https:\/\/swissavant.ch\/mediathek\/2025\/07\/KI-Bild-Ratgeber-80x80.png 80w, https:\/\/swissavant.ch\/mediathek\/2025\/07\/KI-Bild-Ratgeber-13x12.png 13w, https:\/\/swissavant.ch\/mediathek\/2025\/07\/KI-Bild-Ratgeber-36x36.png 36w\" sizes=\"(max-width: 180px) 100vw, 180px\" \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mapc2ife-deec5a643128600ea8768994daff4a42\">\n#top .hr.av-mapc2ife-deec5a643128600ea8768994daff4a42{\nmargin-top:15px;\nmargin-bottom:30px;\n}\n.hr.av-mapc2ife-deec5a643128600ea8768994daff4a42 .hr-inner{\nwidth:100px;\nborder-color:#009fe3;\n}\n<\/style>\n<div  class='hr av-mapc2ife-deec5a643128600ea8768994daff4a42 hr-custom  avia-builder-el-2  el_after_av_image  el_before_av_one_full  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-1o4ddld-26ed7fd540a3bcc990464a70a91f19ab av_one_full  avia-builder-el-3  el_after_av_hr  el_before_av_hr  first flex_column_div'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mapbzodz-fbdc2393d7af1dae205935367395b32d\">\n#top .av-special-heading.av-mapbzodz-fbdc2393d7af1dae205935367395b32d{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-mapbzodz-fbdc2393d7af1dae205935367395b32d .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-mapbzodz-fbdc2393d7af1dae205935367395b32d .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-mapbzodz-fbdc2393d7af1dae205935367395b32d av-special-heading-h3 blockquote modern-quote modern-centered  avia-builder-el-4  el_before_av_hr  avia-builder-el-first'><h3 class='av-special-heading-tag'  >Digital Fit<\/h3><div class='av-subheading av-subheading_below'><p><small>Recommandations pratiques pour optimiser votre pr\u00e9sence num\u00e9rique et votre ciblage.<\/small><\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-19k32a9-ce02bcb5ecf46edd3c89feea4ec480b7\">\n#top .hr.av-19k32a9-ce02bcb5ecf46edd3c89feea4ec480b7{\nmargin-top:15px;\nmargin-bottom:30px;\n}\n.hr.av-19k32a9-ce02bcb5ecf46edd3c89feea4ec480b7 .hr-inner{\nwidth:100px;\nborder-color:#009fe3;\n}\n<\/style>\n<div  class='hr av-19k32a9-ce02bcb5ecf46edd3c89feea4ec480b7 hr-custom  avia-builder-el-5  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mapbx5mr-2bf3f0711836fff52674b34cae59ec56'  ><div class='avia_textblock' ><p style=\"text-align: left;\"><span class='av_dropcap1 av-av_dropcap1-3cd9da5fea0ef5fb27aee617571c39a3'>A<\/span>ne pr\u00e9sence en ligne efficace repose sur un site web d'entreprise bien optimis\u00e9, qui garantit \u00e0 la fois des temps de chargement rapides et l'accessibilit\u00e9. Un temps de chargement inf\u00e9rieur \u00e0 3 secondes est essentiel pour minimiser les sauts et am\u00e9liorer le classement sur Google. En outre, les sites Web doivent \u00eatre con\u00e7us sans barri\u00e8res, en offrant une bonne lisibilit\u00e9, des textes Alt pour les images et une navigation compl\u00e8te au clavier, ce qui augmente \u00e9galement la port\u00e9e et am\u00e9liore l'utilisabilit\u00e9.<\/p>\n<p data-start=\"485\" data-end=\"905\">Dans le commerce \u00e9lectronique, un processus de validation simple est essentiel pour augmenter le taux de conversion. Le processus d'achat doit \u00eatre r\u00e9duit au minimum, avec des options telles qu'un guest checkout et des m\u00e9thodes de paiement flexibles. En outre, la personnalisation par le biais de recommandations de produits bas\u00e9es sur l'IA et d'offres sur mesure permet d'individualiser l'exp\u00e9rience d'achat et de renforcer la fid\u00e9lit\u00e9 des clients.<\/p>\n<p data-start=\"907\" data-end=\"1310\">Les applications web b\u00e9n\u00e9ficient de l'automatisation gr\u00e2ce aux API, qui permettent de relier efficacement diff\u00e9rents syst\u00e8mes tels que CRM et ERP et d'automatiser les t\u00e2ches r\u00e9p\u00e9titives. Les Progressive Web Apps (PWA), qui allient les avantages des applications natives \u00e0 la port\u00e9e des sites web et qui ne n\u00e9cessitent aucune installation et peuvent \u00eatre utilis\u00e9es hors ligne, constituent une solution particuli\u00e8rement prometteuse.<\/p>\n<p data-start=\"1312\" data-end=\"1728\">Les strat\u00e9gies de r\u00e9f\u00e9rencement se concentrent sur un marketing de contenu de haute qualit\u00e9 qui offre r\u00e9guli\u00e8rement un contenu pertinent et aide \u00e0 augmenter la visibilit\u00e9 sur Google. Des donn\u00e9es structur\u00e9es et des r\u00e9ponses pr\u00e9cises et faciles \u00e0 comprendre \u00e0 des questions fr\u00e9quentes permettent \u00e9galement d'exploiter le potentiel des recherches en un clic, o\u00f9 les utilisateurs trouvent des r\u00e9ponses directement dans les r\u00e9sultats de recherche, sans avoir \u00e0 visiter un site web.<\/p>\n<p data-start=\"1730\" data-end=\"2074\" data-is-last-node=\"\" data-is-only-node=\"\">Dans le marketing num\u00e9rique, il est essentiel de surveiller et d'optimiser en permanence la performance des campagnes. Des outils tels que Google Analytics offrent un aper\u00e7u pr\u00e9cieux des indicateurs tels que les taux de clics et de conversion. En outre, les formats interactifs tels que les quiz et les sondages favorisent l'engagement des utilisateurs et augmentent l'attachement \u00e0 la marque.<\/p>\n<blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13146 alignleft\" src=\"https:\/\/swissavant.ch\/mediathek\/2025\/05\/Rotermund_2017_002-80x80.jpg\" alt=\"\" width=\"104\" height=\"104\" srcset=\"https:\/\/swissavant.ch\/mediathek\/2025\/05\/Rotermund_2017_002-80x80.jpg 80w, https:\/\/swissavant.ch\/mediathek\/2025\/05\/Rotermund_2017_002-36x36.jpg 36w, https:\/\/swissavant.ch\/mediathek\/2025\/05\/Rotermund_2017_002-180x180.jpg 180w\" sizes=\"auto, (max-width: 104px) 100vw, 104px\" \/>\"Pour une pr\u00e9sence num\u00e9rique r\u00e9ussie, les temps de chargement doivent \u00eatre optimis\u00e9s, les processus simplifi\u00e9s et les contenus adapt\u00e9s de mani\u00e8re cibl\u00e9e aux besoins des utilisateurs. C'est la seule fa\u00e7on d'augmenter \u00e0 la fois la port\u00e9e et de renforcer durablement la fid\u00e9lisation des clients\". <em>Christoph Rotermund, directeur de Swissavant<\/em><\/p>\n<\/blockquote>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mhh88h-d22e1489119056f13b6922a84cf37b57\">\n#top .hr.av-mhh88h-d22e1489119056f13b6922a84cf37b57{\nmargin-top:30px;\nmargin-bottom:45px;\n}\n.hr.av-mhh88h-d22e1489119056f13b6922a84cf37b57 .hr-inner{\nwidth:100px;\nborder-color:#009fe3;\n}\n<\/style>\n<div  class='hr av-mhh88h-d22e1489119056f13b6922a84cf37b57 hr-custom  avia-builder-el-7  el_after_av_one_full  el_before_av_promobox  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='av_promobox av-mpr5kd-805bb64cefc88c8cd572909f4babc113 avia-button-yes  avia-builder-el-8  el_after_av_hr  avia-builder-el-last'><div class='avia-promocontent'><p><strong data-start=\"421\" data-end=\"444\">Vous \u00eates curieux ?<\/strong> Vous trouverez plus d'informations sur ce th\u00e8me ici \u279c<\/p>\n<\/div><div  class='avia-button-wrap av-mpr5kd-cd6f79b629fb5b72d486a769811ec1e4-wrap avia-button-right'><a href='https:\/\/swissavant.ch\/mediathek\/2025\/08\/Digital-fit-mit-Uebersicht-der-KI-Tools.pdf'  class='avia-button av-mpr5kd-cd6f79b629fb5b72d486a769811ec1e4 av-link-btn avia-icon_select-no avia-size-large avia-position-right avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"En savoir plus\"><span class='avia_iconbox_title' >En savoir plus<\/span><\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Notre guide contient des recommandations compactes et pratiques concernant les sites web d'entreprise, le commerce \u00e9lectronique, les applications web, le r\u00e9f\u00e9rencement et le marketing num\u00e9rique. En cinq points th\u00e9matiques, nous vous montrons comment optimiser votre pr\u00e9sence num\u00e9rique gr\u00e2ce \u00e0 des mesures concr\u00e8tes, comment rendre vos processus plus efficaces et comment cibler vos groupes cibles. <\/p>","protected":false},"author":13,"featured_media":13402,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"post_folder":[],"class_list":["post-13401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuelles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital fit - Swissavant<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swissavant.ch\/fr\/digital-fit\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital fit - Swissavant\" \/>\n<meta property=\"og:description\" content=\"Unser Leitfaden enth\u00e4lt kompakte, praxisnahe Empfehlungen rund um Corporate Websites, E-Commerce, Web-Applikationen, SEO und Digital Marketing. 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