{"id":13548,"date":"2025-11-13T15:59:30","date_gmt":"2025-11-13T14:59:30","guid":{"rendered":"https:\/\/swissavant.ch\/?p=13548"},"modified":"2025-11-20T16:39:24","modified_gmt":"2025-11-20T15:39:24","slug":"voix-de-lindustrie-octobre","status":"publish","type":"post","link":"https:\/\/swissavant.ch\/fr\/voix-de-lindustrie-octobre\/","title":{"rendered":"Voix de l'industrie - Octobre"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-2uxocgh-3c83ccaf1d8ac8b2c7579c95452ebb6b alternate_color avia-section-large avia-shadow  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-13548'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mapc1b7q-a300b7a6c0e5dbc333083fd949c9b04e\">\n.avia-image-container.av-mapc1b7q-a300b7a6c0e5dbc333083fd949c9b04e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mapc1b7q-a300b7a6c0e5dbc333083fd949c9b04e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mapc1b7q-a300b7a6c0e5dbc333083fd949c9b04e av-styling- avia-align-center  avia-builder-el-1  el_before_av_hr  avia-builder-el-first'  ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-13260 avia-img-lazy-loading-not-13260 avia_image' src=\"https:\/\/swissavant.ch\/mediathek\/2025\/05\/Logo-Stimme-aus-der-Branche.png\" alt='' title='Logo Voix de l&#039;industrie'  height=\"131\" width=\"834\" srcset=\"https:\/\/swissavant.ch\/mediathek\/2025\/05\/Logo-Stimme-aus-der-Branche.png 834w, https:\/\/swissavant.ch\/mediathek\/2025\/05\/Logo-Stimme-aus-der-Branche-714x112.png 714w, https:\/\/swissavant.ch\/mediathek\/2025\/05\/Logo-Stimme-aus-der-Branche-18x3.png 18w, https:\/\/swissavant.ch\/mediathek\/2025\/05\/Logo-Stimme-aus-der-Branche-705x111.png 705w\" sizes=\"(max-width: 834px) 100vw, 834px\" \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mapc2ife-deec5a643128600ea8768994daff4a42\">\n#top .hr.av-mapc2ife-deec5a643128600ea8768994daff4a42{\nmargin-top:15px;\nmargin-bottom:30px;\n}\n.hr.av-mapc2ife-deec5a643128600ea8768994daff4a42 .hr-inner{\nwidth:100px;\nborder-color:#009fe3;\n}\n<\/style>\n<div  class='hr av-mapc2ife-deec5a643128600ea8768994daff4a42 hr-custom  avia-builder-el-2  el_after_av_image  el_before_av_one_full  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-1o4ddld-26ed7fd540a3bcc990464a70a91f19ab av_one_full  avia-builder-el-3  el_after_av_hr  el_before_av_hr  first flex_column_div'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mapbzodz-a7dd606c1e35baff673b00f3f2d10170\">\n#top .av-special-heading.av-mapbzodz-a7dd606c1e35baff673b00f3f2d10170{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-mapbzodz-a7dd606c1e35baff673b00f3f2d10170 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-mapbzodz-a7dd606c1e35baff673b00f3f2d10170 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-mapbzodz-a7dd606c1e35baff673b00f3f2d10170 av-special-heading-h3 blockquote modern-quote modern-centered  avia-builder-el-4  el_before_av_hr  avia-builder-el-first'><h3 class='av-special-heading-tag'  >\u00abUne marque forte - un point de vente fort - des prix stables !\u00bb<\/h3><div class='av-subheading av-subheading_below'><p><small>Les am\u00e9nagements de points de vente qui aident \u00e0 la vente sont le mot d'ordre du moment !<\/small><\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-19k32a9-ce02bcb5ecf46edd3c89feea4ec480b7\">\n#top .hr.av-19k32a9-ce02bcb5ecf46edd3c89feea4ec480b7{\nmargin-top:15px;\nmargin-bottom:30px;\n}\n.hr.av-19k32a9-ce02bcb5ecf46edd3c89feea4ec480b7 .hr-inner{\nwidth:100px;\nborder-color:#009fe3;\n}\n<\/style>\n<div  class='hr av-19k32a9-ce02bcb5ecf46edd3c89feea4ec480b7 hr-custom  avia-builder-el-5  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mapbx5mr-cf3791e1fba5433f870e371b87d5399d'  ><div class='avia_textblock' ><p style=\"text-align: left;\"><span class='av_dropcap1 av-av_dropcap1-3cd9da5fea0ef5fb27aee617571c39a3'>L<\/span><span class=\"citation-47 citation-end-47\">e partenariat entre Victorinox et le commerce sp\u00e9cialis\u00e9 est presque aussi ancien que l'entreprise elle-m\u00eame, fond\u00e9e en 1884, et reste une valeur s\u00fbre dans l'histoire de l'entreprise.<\/span>. <span class=\"citation-46 citation-end-46\">Rainer Betschart, Head of Sales Consumer Blades pour les march\u00e9s suisse et autrichien <\/span><span class=\"citation-45 citation-end-45\">, Dans une interview, il explique comment Victorinox renforcera le commerce stationnaire contre la vente en ligne en 2025, en misant sur la tradition, une tarification strat\u00e9gique et des produits innovants comme une nouvelle lame d'ouvre-paquet.<\/span>.<\/p>\n<div class=\"source-inline-chip-container ng-star-inserted\">\n<div>\n<div class=\"source-inline-chip-container ng-star-inserted\">\n<div>\n<div class=\"source-inline-chip-container ng-star-inserted\">\n<p data-start=\"472\" data-end=\"510\"><strong data-start=\"475\" data-end=\"510\">Proche du commerce sp\u00e9cialis\u00e9 - dans tout le pays<br \/>\n<\/strong>Victorinox livre l'ensemble de son assortiment depuis son stock, m\u00eame en petites quantit\u00e9s et avec des frais de livraison mod\u00e9r\u00e9s. L'entreprise renforce ainsi la comp\u00e9titivit\u00e9 du commerce stationnaire par rapport au commerce en ligne. Les petits magasins isol\u00e9s jouent un r\u00f4le particuli\u00e8rement important, car ils approvisionnent souvent de grandes zones de chalandise. Les relations personnelles avec les commer\u00e7ants, qui se sont d\u00e9velopp\u00e9es au fil du temps, caract\u00e9risent ce r\u00e9seau jusqu'\u00e0 aujourd'hui.<\/p>\n<p data-start=\"946\" data-end=\"996\"><strong data-start=\"949\" data-end=\"996\">Partenariat, transparence, long terme<br \/>\n<\/strong>Victorinox poursuit syst\u00e9matiquement une politique de prix stable et \u00e9quitable. Le rendement n'est pas toujours l'objectif premier - ce qui compte, c'est la confiance, la transparence et la compr\u00e9hension mutuelle. Les petits points de vente sont \u00e9galement d\u00e9lib\u00e9r\u00e9ment soutenus, m\u00eame s'il ne faut pas s'attendre \u00e0 ce que leur chiffre d'affaires atteigne des records.<\/p>\n<p data-start=\"1291\" data-end=\"1326\"><strong data-start=\"1294\" data-end=\"1326\">Qualit\u00e9 et durabilit\u00e9<br \/>\n<\/strong>Tous les couteaux sont garantis \u00e0 vie contre les d\u00e9fauts de fabrication et de mat\u00e9riel. Sur demande, Victorinox r\u00e9pare m\u00eame les couteaux datant de 1884 - une contribution au d\u00e9veloppement durable et \u00e0 la fid\u00e9lisation de la client\u00e8le. La suissitude reste au c\u0153ur de la marque : la production se fait au c\u0153ur de la Suisse, avec une part \u00e9lev\u00e9e de valeur ajout\u00e9e locale et des relations de longue date avec les fournisseurs.<\/p>\n<p data-start=\"1676\" data-end=\"1714\"><strong data-start=\"1679\" data-end=\"1714\">Nouveaux meubles POS \u00e0 partir d'octobre 2025<br \/>\n<\/strong>Avec de nouveaux meubles de vente, Victorinox cr\u00e9e une pr\u00e9sentation plus intuitive et plus explicite. Une meilleure vue d'ensemble, un design moderne et des variantes pour le libre-service ou le service facilitent le processus de vente - \u00e9galement dans le contexte de la situation tendue en mati\u00e8re de personnel dans le commerce de d\u00e9tail. La mise en \u0153uvre d\u00e9bute dans de petits magasins afin d'acqu\u00e9rir de l'exp\u00e9rience pour les sites plus grands.<\/p>\n<p data-start=\"2116\" data-end=\"2147\"><strong data-start=\"2119\" data-end=\"2147\">Nouveau concept d'emballage<br \/>\n<\/strong>Les bo\u00eetes argent\u00e9es bien connues font place \u00e0 des emballages sobres et r\u00e9duits - si possible sans plastique. Des ic\u00f4nes claires, un design \u00e0 forte teneur en blanc et des images alimentaires rendent les fonctions et les applications compr\u00e9hensibles \u00e0 l'\u00e9chelle internationale et r\u00e9duisent les frais de conseil. L'objectif est d'avoir une image de marque Victorinox homog\u00e8ne dans le monde entier.<\/p>\n<p data-start=\"2465\" data-end=\"2500\"><strong data-start=\"2468\" data-end=\"2500\">Innovation sur le produit lui-m\u00eame<br \/>\n<\/strong>L'embl\u00e9matique couteau suisse \u00e9volue : il est d\u00e9sormais dot\u00e9 d'une lame ouvre-paquet - une fonctionnalit\u00e9 pratique au vu de l'augmentation constante du nombre de colis.<\/p>\n<p data-start=\"2672\" data-end=\"2698\"><strong data-start=\"2675\" data-end=\"2698\">Fait pour \u00eatre pr\u00e9par\u00e9<br \/>\n<\/strong>Que ce soit au quotidien ou dans des situations particuli\u00e8res, les produits Victorinox sont synonymes de multifonction et de multit\u00e2che. Les couteaux sont d\u00e9j\u00e0 all\u00e9s dans l'espace et ont sauv\u00e9 des vies. Parall\u00e8lement, l'entreprise forme \u00e0 une dizaine de m\u00e9tiers d'apprentissage et assume ainsi sa responsabilit\u00e9 sociale.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mhh88h-d22e1489119056f13b6922a84cf37b57\">\n#top .hr.av-mhh88h-d22e1489119056f13b6922a84cf37b57{\nmargin-top:30px;\nmargin-bottom:45px;\n}\n.hr.av-mhh88h-d22e1489119056f13b6922a84cf37b57 .hr-inner{\nwidth:100px;\nborder-color:#009fe3;\n}\n<\/style>\n<div  class='hr av-mhh88h-d22e1489119056f13b6922a84cf37b57 hr-custom  avia-builder-el-7  el_after_av_one_full  el_before_av_promobox  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='av_promobox av-mb0kbzk4-fb66f53a4351b568a236922b94c71a1e avia-button-yes  avia-builder-el-8  el_after_av_hr  avia-builder-el-last'><div class='avia-promocontent'><p><strong data-start=\"421\" data-end=\"444\">Vous \u00eates curieux ? <\/strong>Pour lire l'interview en entier, cliquez ici \u279c<\/p>\n<\/div><div  class='avia-button-wrap av-mb0kbzk4-841d4b2c726c6df657b6cebd1a4460f6-wrap avia-button-right'><a href='https:\/\/swissavant.ch\/fr\/application-pour-tablette\/'  class='avia-button av-mb0kbzk4-841d4b2c726c6df657b6cebd1a4460f6 av-link-btn avia-icon_select-no avia-size-large avia-position-right avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"En savoir plus\"><span class='avia_iconbox_title' >En savoir plus<\/span><\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Elle est presque aussi ancienne que la soci\u00e9t\u00e9 Victorinox elle-m\u00eame, fond\u00e9e en 1884 - et constitue une valeur s\u00fbre dans l'histoire de l'entreprise : le partenariat avec<br \/>\nle commerce sp\u00e9cialis\u00e9. Rainer Betschart, responsable des march\u00e9s suisse et autrichien, explique : \u00abLes am\u00e9nagements de points de vente qui aident \u00e0 la vente sont le mot d'ordre du moment\u00bb !\u00bb <\/p>","protected":false},"author":13,"featured_media":13549,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"post_folder":[],"class_list":["post-13548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuelles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Stimme aus der Branche \u2013 Oktober - Swissavant<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swissavant.ch\/fr\/voix-de-lindustrie-octobre\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stimme aus der Branche \u2013 Oktober - Swissavant\" \/>\n<meta property=\"og:description\" content=\"Sie ist fast so alt wie die 1884 gegr\u00fcndete Victorinox selber \u2013 und ein sicherer Wert in der Firmengeschichte: Die Partnerschaft mit dem Fachhandel. Rainer Betschart, verantwortlich f\u00fcr die M\u00e4rkte Schweiz und \u00d6sterreich, erkl\u00e4rt: \u00abVerkaufshelfende POS-Gestaltungen sind das Gebot der Stunde!\u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/swissavant.ch\/fr\/voix-de-lindustrie-octobre\/\" \/>\n<meta property=\"og:site_name\" content=\"Swissavant\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-13T14:59:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-20T15:39:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/swissavant.ch\/mediathek\/2025\/11\/Foto-VXgr.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1522\" \/>\n\t<meta property=\"og:image:height\" content=\"1640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alexandra Kunz\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alexandra Kunz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/swissavant.ch\/stimme-aus-der-branche-oktober\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/swissavant.ch\/stimme-aus-der-branche-oktober\/\"},\"author\":{\"name\":\"Alexandra Kunz\",\"@id\":\"https:\/\/swissavant.ch\/#\/schema\/person\/673cb7a981a5e71233de7d32616cfb7a\"},\"headline\":\"Stimme aus der Branche \u2013 Oktober\",\"datePublished\":\"2025-11-13T14:59:30+00:00\",\"dateModified\":\"2025-11-20T15:39:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/swissavant.ch\/stimme-aus-der-branche-oktober\/\"},\"wordCount\":1787,\"image\":{\"@id\":\"https:\/\/swissavant.ch\/stimme-aus-der-branche-oktober\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/swissavant.ch\/mediathek\/2025\/11\/Foto-VXgr.jpg\",\"articleSection\":[\"Aktuelles\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/swissavant.ch\/stimme-aus-der-branche-oktober\/\",\"url\":\"https:\/\/swissavant.ch\/stimme-aus-der-branche-oktober\/\",\"name\":\"Stimme aus der Branche \u2013 Oktober - Swissavant\",\"isPartOf\":{\"@id\":\"https:\/\/swissavant.ch\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/swissavant.ch\/stimme-aus-der-branche-oktober\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/swissavant.ch\/stimme-aus-der-branche-oktober\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/swissavant.ch\/mediathek\/2025\/11\/Foto-VXgr.jpg\",\"datePublished\":\"2025-11-13T14:59:30+00:00\",\"dateModified\":\"2025-11-20T15:39:24+00:00\",\"author\":{\"@id\":\"https:\/\/swissavant.ch\/#\/schema\/person\/673cb7a981a5e71233de7d32616cfb7a\"},\"breadcrumb\":{\"@id\":\"https:\/\/swissavant.ch\/stimme-aus-der-branche-oktober\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/swissavant.ch\/stimme-aus-der-branche-oktober\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/swissavant.ch\/stimme-aus-der-branche-oktober\/#primaryimage\",\"url\":\"https:\/\/swissavant.ch\/mediathek\/2025\/11\/Foto-VXgr.jpg\",\"contentUrl\":\"https:\/\/swissavant.ch\/mediathek\/2025\/11\/Foto-VXgr.jpg\",\"width\":1522,\"height\":1640},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/swissavant.ch\/stimme-aus-der-branche-oktober\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/swissavant.ch\/home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Stimme aus der Branche \u2013 Oktober\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/swissavant.ch\/#website\",\"url\":\"https:\/\/swissavant.ch\/\",\"name\":\"Swissavant\",\"description\":\"Swissavant\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/swissavant.ch\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/swissavant.ch\/#\/schema\/person\/673cb7a981a5e71233de7d32616cfb7a\",\"name\":\"Alexandra Kunz\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Voix de la branche - Octobre - Swissavant","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/swissavant.ch\/fr\/voix-de-lindustrie-octobre\/","og_locale":"fr_FR","og_type":"article","og_title":"Stimme aus der Branche \u2013 Oktober - Swissavant","og_description":"Sie ist fast so alt wie die 1884 gegr\u00fcndete Victorinox selber \u2013 und ein sicherer Wert in der Firmengeschichte: Die Partnerschaft mit dem Fachhandel. 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