{"id":14099,"date":"2026-07-15T13:43:20","date_gmt":"2026-07-15T11:43:20","guid":{"rendered":"https:\/\/swissavant.ch\/?p=14099"},"modified":"2026-07-22T14:31:18","modified_gmt":"2026-07-22T12:31:18","slug":"stimme-aus-der-branche-juni","status":"publish","type":"post","link":"https:\/\/swissavant.ch\/fr\/stimme-aus-der-branche-juni\/","title":{"rendered":"Voix de la branche - juin 2026"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-2uxocgh-3c83ccaf1d8ac8b2c7579c95452ebb6b alternate_color avia-section-large avia-shadow  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-14099'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mapc1b7q-a300b7a6c0e5dbc333083fd949c9b04e\">\n.avia-image-container.av-mapc1b7q-a300b7a6c0e5dbc333083fd949c9b04e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mapc1b7q-a300b7a6c0e5dbc333083fd949c9b04e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mapc1b7q-a300b7a6c0e5dbc333083fd949c9b04e av-styling- avia-align-center  avia-builder-el-1  el_before_av_hr  avia-builder-el-first'  ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-13260 avia-img-lazy-loading-not-13260 avia_image' src=\"https:\/\/swissavant.ch\/mediathek\/2025\/05\/Logo-Stimme-aus-der-Branche.png\" alt='' title='Logo Voix de l&#039;industrie'  height=\"131\" width=\"834\" srcset=\"https:\/\/swissavant.ch\/mediathek\/2025\/05\/Logo-Stimme-aus-der-Branche.png 834w, https:\/\/swissavant.ch\/mediathek\/2025\/05\/Logo-Stimme-aus-der-Branche-714x112.png 714w, https:\/\/swissavant.ch\/mediathek\/2025\/05\/Logo-Stimme-aus-der-Branche-18x3.png 18w, https:\/\/swissavant.ch\/mediathek\/2025\/05\/Logo-Stimme-aus-der-Branche-705x111.png 705w\" sizes=\"(max-width: 834px) 100vw, 834px\" \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mapc2ife-deec5a643128600ea8768994daff4a42\">\n#top .hr.av-mapc2ife-deec5a643128600ea8768994daff4a42{\nmargin-top:15px;\nmargin-bottom:30px;\n}\n.hr.av-mapc2ife-deec5a643128600ea8768994daff4a42 .hr-inner{\nwidth:100px;\nborder-color:#009fe3;\n}\n<\/style>\n<div  class='hr av-mapc2ife-deec5a643128600ea8768994daff4a42 hr-custom  avia-builder-el-2  el_after_av_image  el_before_av_one_full  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-1o4ddld-26ed7fd540a3bcc990464a70a91f19ab av_one_full  avia-builder-el-3  el_after_av_hr  el_before_av_hr  first flex_column_div'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mapbzodz-7c6a1f8c92286c42a3da39daa279f956\">\n#top .av-special-heading.av-mapbzodz-7c6a1f8c92286c42a3da39daa279f956{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-mapbzodz-7c6a1f8c92286c42a3da39daa279f956 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-mapbzodz-7c6a1f8c92286c42a3da39daa279f956 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-mapbzodz-7c6a1f8c92286c42a3da39daa279f956 av-special-heading-h3 blockquote modern-quote modern-centered  avia-builder-el-4  el_before_av_hr  avia-builder-el-first'><h3 class='av-special-heading-tag'  >Le profil comme objectif:<\/h3><div class='av-subheading av-subheading_below'><p><small>\u00abLA marque forte!\u00bb<\/small><\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-19k32a9-ce02bcb5ecf46edd3c89feea4ec480b7\">\n#top .hr.av-19k32a9-ce02bcb5ecf46edd3c89feea4ec480b7{\nmargin-top:15px;\nmargin-bottom:30px;\n}\n.hr.av-19k32a9-ce02bcb5ecf46edd3c89feea4ec480b7 .hr-inner{\nwidth:100px;\nborder-color:#009fe3;\n}\n<\/style>\n<div  class='hr av-19k32a9-ce02bcb5ecf46edd3c89feea4ec480b7 hr-custom  avia-builder-el-5  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mapbx5mr-a1afdd9d1819388820e023a190dac417'  ><div class='avia_textblock' ><p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14100 aligncenter\" src=\"https:\/\/swissavant.ch\/mediathek\/2026\/07\/55J-hoch.png\" alt=\"\" width=\"579\" height=\"200\" srcset=\"https:\/\/swissavant.ch\/mediathek\/2026\/07\/55J-hoch.png 1849w, https:\/\/swissavant.ch\/mediathek\/2026\/07\/55J-hoch-714x246.png 714w, https:\/\/swissavant.ch\/mediathek\/2026\/07\/55J-hoch-1030x355.png 1030w, https:\/\/swissavant.ch\/mediathek\/2026\/07\/55J-hoch-1536x530.png 1536w, https:\/\/swissavant.ch\/mediathek\/2026\/07\/55J-hoch-18x6.png 18w, https:\/\/swissavant.ch\/mediathek\/2026\/07\/55J-hoch-1500x518.png 1500w, https:\/\/swissavant.ch\/mediathek\/2026\/07\/55J-hoch-705x243.png 705w\" sizes=\"auto, (max-width: 579px) 100vw, 579px\" \/><\/p>\n<p style=\"text-align: left;\"><span class='av_dropcap1 av-av_dropcap1-3cd9da5fea0ef5fb27aee617571c39a3'>L<\/span>rodukte alleine bringen es nicht, \u00abh\u00e4mmer immer so gmacht\u00bb auch nicht. Der Gesamtauftritt z\u00e4hlt! \u2013 Simon H\u00fcrlimann ist Leiter Sales &amp; Marketing bei der Robert Rieffel AG. Er skizziert die aktuelle Positionierung des Unternehmens und die Marschrichtung. F\u00fcr ihn ist das 55-j\u00e4hrige Firmenjubil\u00e4um nicht Lorbeer zum Ausruhen, sondern Ansporn zu Reflexion und Gestaltung der Zukunft.<\/p>\n<p style=\"text-align: left;\">Qui ne conna\u00eet pas Robert Rieffel AG, dont le si\u00e8ge est \u00e0 Wallisellen? L\u2019entreprise familiale suisse alimente le march\u00e9 de produits de s\u00e9curit\u00e9 de sa marque propre, \u00abRieffel Switzerland\u00bb, comme des coffres-forts, des armoires \u00e0 cl\u00e9s et des armoires  pour armes \u00e0 feu. Elle distribue \u00e9galement des outils de mesure de marques et met \u00e0 disposition des supports publicitaires imprim\u00e9s individuellement, en particulier des m\u00e8tres pliants. Pour la quarantaine de personnes qu\u2019elle emploie, le conseil et la proximit\u00e9 avec la client\u00e8le sont des priorit\u00e9s absolues. Et pourtant, se borner \u00e0 \u00eatre connu ne suffit plus aujourd\u2019hui: \u00abNous ne voulons pas \u00eatre un grossiste lambda, d\u00e9clare Simon H\u00fcrlimann, mais un partenaire fiable \u00e0 tous les niveaux.\u00bb Toutefois, ce qui fait ses preuves depuis plus de 55 ans n\u2019est pas gage de succ\u00e8s futur: \u00abIl en faut plus!\u00bb<\/p>\n<p style=\"text-align: left;\"><em><strong>Monsieur H\u00fcrlimann, vous connaissez la distribution B2B de t\u00e9l\u00e9viseurs et d\u2019appareils \u00e9lectrom\u00e9nagers sur le bout des doigts. \u00c0 pr\u00e9sent, vous vous investissez pour des coffres-forts et des outils. Qu\u2019estce que ces produits ont en commun, quelles sont leurs diff\u00e9rences?\u00a0<\/strong><br \/>\n<\/em>Dans la distribution B2B avec des canaux \u00e0 plusieurs niveaux, il s\u2019agit de n\u00e9gociations de r\u00e9f\u00e9rencement, de questions de vente aux distributeurs ou \u00e0 la client\u00e8le finale, de logique de promotion, de structures de marges et de strat\u00e9gies de marketing. Ces th\u00e8mes sont transposables. Les diff\u00e9rences\nr\u00e9sident dans le cycle de vie des produits et dans le comportement d\u2019achat. Un t\u00e9l\u00e9viseur devient obsol\u00e8te en trois ans, un appareil \u00e9lectrom\u00e9nager\nfonctionnera peut-\u00eatre dix ans. Mais un bon coffre-fort atteindra trente ans ou plus. Cela demande une r\u00e9flexion \u00e0 long terme. Donc moins de bruit, plus de substance, moins de courses aux chiffres trimestriels, plus de relations \u00e0 long terme. Et la pression sur les prix n\u2019est pas aussi toxique dans notre secteur que dans l\u2019\u00e9lectronique grand public.<\/p>\n<p><em><strong>En tant que client final, je vis une exp\u00e9rience d\u2019achat diff\u00e9rente si je m\u2019offre un t\u00e9l\u00e9viseur ou un coffre-fort, m\u00eame pour un prix semblable.<\/strong><\/em><br \/>\nDans les commerces sp\u00e9cialis\u00e9s, on ne vend effectivement pas un coffrefort comme on vend un t\u00e9l\u00e9viseur. Les produits de s\u00e9curit\u00e9 sont durables\net n\u00e9cessitent des explications \u2013 le client final ach\u00e8te de mani\u00e8re r\u00e9fl\u00e9chie et mise sur la confiance. Cela commence en magasin. En tant que fournisseur,\nnous devons donc renforcer et entretenir la confiance de nos partenaires commerciaux. Cela n\u00e9cessite des informations pr\u00e9cises sur les produits, des certifications cr\u00e9dibles,<br \/>\ndes documents de conseil comp\u00e9tents et des vid\u00e9os de produits claires. Des outils qui permettent au revendeur de conseiller sa client\u00e8le sans zone d\u2019ombre.<\/p>\n<p><em><strong>Comment Rieffel \u00e9volue-t-elle vers le num\u00e9rique?<\/strong><\/em><br \/>\nEn passant \u00e0 un nouveau syst\u00e8me ERP, nous avons jet\u00e9 les bases d\u2019une am\u00e9lioration significative des\ndonn\u00e9es, de processus plus efficaces et d\u2019une plus grande transparence. Sur cette base, nous mettrons prochainement en place une boutique en ligne B2B afin de faciliter l\u2019activit\u00e9 de nos partenaires  commerciaux, qui y trouveront rapidement\ndes informations sur les produits, les disponibilit\u00e9s et les processus de commande.<br \/>\nDans la vente, nous prenons en compte la plupart des canaux, mais toujours avec soin et de mani\u00e8re s\u00e9lective. On peut bien commander une serrure en ligne, mais pour un coffre-fort de qualit\u00e9, rien ne vaut une consultation personnelle. Le commerce en ligne et le commerce stationnaire ne doivent donc pas se concurrencer, mais se compl\u00e9ter utilement.<\/p>\n<p><em><strong>En ce qui concerne le th\u00e8me d\u2019Internet et de la num\u00e9risation, nous ne pouvons pas faire l\u2019impasse sur deux lettres: I et A.<\/strong><\/em><br \/>\nL\u2019IA ne remplace pas le contact avec la client\u00e8le et les connaissances sp\u00e9cialis\u00e9es, elle est un outil. Nous l\u2019utilisons actuellement pour r\u00e9aliser nos\nphotos d\u2019ambiance et nos vid\u00e9os en interne. \u00c0 moyen terme, l\u2019IA nous aidera \u00e0 analyser les donn\u00e9es. Elle identifiera les tendances et les sch\u00e9mas que nous ne d\u00e9tecterions pas nous-m\u00eames. Je consid\u00e8re que notre r\u00f4le est \u00e9galement de soutenir le commerce dans ce domaine. Cependant, j\u2019appelle \u00e0 la prudence en ce qui concerne l\u2019IA.<\/p>\n<blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14101 alignleft\" src=\"https:\/\/swissavant.ch\/mediathek\/2026\/07\/Simon-Huerlimann-e1784722860160.png\" alt=\"\" width=\"69\" height=\"70\" srcset=\"https:\/\/swissavant.ch\/mediathek\/2026\/07\/Simon-Huerlimann-e1784722860160.png 710w, https:\/\/swissavant.ch\/mediathek\/2026\/07\/Simon-Huerlimann-e1784722860160-80x80.png 80w, https:\/\/swissavant.ch\/mediathek\/2026\/07\/Simon-Huerlimann-e1784722860160-12x12.png 12w, https:\/\/swissavant.ch\/mediathek\/2026\/07\/Simon-Huerlimann-e1784722860160-36x36.png 36w, https:\/\/swissavant.ch\/mediathek\/2026\/07\/Simon-Huerlimann-e1784722860160-180x180.png 180w, https:\/\/swissavant.ch\/mediathek\/2026\/07\/Simon-Huerlimann-e1784722860160-700x705.png 700w\" sizes=\"auto, (max-width: 69px) 100vw, 69px\" \/>\u00abChez Rieffel, je peux assumer la coresponsabilit\u00e9\ndes strat\u00e9gies, du positionnement et des d\u00e9cisions\nconcernant les canaux. C\u2019est ce qui rend le monde\ndes PME attrayant!\u00bb<br \/>\n<em>Simon H\u00fcrlimann, responsable des ventes et du\nmarketing, Robert Rieffel AG, Wallisellen <\/em><em>Robert Rieffel AG, Wallisellen<\/em><\/p>\n<\/blockquote>\n<p><em><strong>Pourquoi ?<\/strong><\/em><br \/>\nL\u2019\u00e9volution technique est extr\u00eamement rapide. Elle d\u00e9passe largement le cadre \u00e9thique et r\u00e9glementaire. Cela engendre d\u2019\u00e9normes risques sociaux de dimension nationale et mondiale, notamment une perte de contr\u00f4le. En tant que PME, nous n\u2019avons aucune influence sur ce point. Mais cela ne nous emp\u00eache pas d\u2019utiliser l\u2019IA de mani\u00e8re responsable\ndans notre domaine d\u2019application.<\/p>\n<p><em><strong>Quelles sont vos strat\u00e9gies commerciales chez Rieffel?<\/strong><\/em><br \/>\nNous affinons notre portefeuille de produits et l\u2019adaptons au march\u00e9 et \u00e0 nos points forts. Et nous renfor\u00e7ons notre marque. \u00abRieffel Switzerland\u00bb\ndoit \u00eatre encore plus synonyme de fiabilit\u00e9 suisse. Nous refusons donc de faire des compromis sur la qualit\u00e9 de nos produits, de nos processus et de\nnos prestations. En outre, nous cherchons \u00e0 segmenter plus clairement notre assortiment afin que nos partenaires commerciaux s\u2019y retrouvent plus facilement. Cela nous permettra aussi d\u2019utiliser les diff\u00e9rents canaux de mani\u00e8re plus cibl\u00e9e. L\u2019objectif est d\u2019\u00e9tablir un profil de marque limpide avec une forte pr\u00e9sence, aussi bien dans le monde du commerce stationnaire qu\u2019en ligne. \u00abRieffel Switzerland\u00bb doit \u00eatre per\u00e7u comme une marque ind\u00e9pendante, et non comme le nom d\u2019un distributeur, mais comme synonyme de fiabilit\u00e9 suisse. Nous voulons y parvenir d\u2019ici cinq ans.\nMalgr\u00e9 l\u2019IA et la num\u00e9risation, vous continuez d\u2019accorder une grande importance aux entretiens personnels. perspective f\u00e9licite donc chaleureusement Robert Rieffel AG \u00e0 l\u2019occasion de cet anniversaire. Merci pour vos explications.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mhh88h-d22e1489119056f13b6922a84cf37b57\">\n#top .hr.av-mhh88h-d22e1489119056f13b6922a84cf37b57{\nmargin-top:30px;\nmargin-bottom:45px;\n}\n.hr.av-mhh88h-d22e1489119056f13b6922a84cf37b57 .hr-inner{\nwidth:100px;\nborder-color:#009fe3;\n}\n<\/style>\n<div  class='hr av-mhh88h-d22e1489119056f13b6922a84cf37b57 hr-custom  avia-builder-el-7  el_after_av_one_full  el_before_av_promobox  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='av_promobox av-mb0kbzk4-835f016b118e0de58cb9cf785501c982 avia-button-yes  avia-builder-el-8  el_after_av_hr  avia-builder-el-last'><div class='avia-promocontent'><p><strong data-start=\"421\" data-end=\"444\">Vous \u00eates curieux ? <\/strong>Pour en savoir plus sur Simon H\u00fcrlimann, cliquez ici \u279c<\/p>\n<\/div><div  class='avia-button-wrap av-mb0kbzk4-2a5a6645d3954a6646f060d7bdf3c03b-wrap avia-button-right'><a href='https:\/\/swissavant.ch\/mediathek\/2026\/07\/Stimme-aus-der-Branche-Simon-Huerlimann-Rieffel-AG-30.06.2026.pdf'  class='avia-button av-mb0kbzk4-2a5a6645d3954a6646f060d7bdf3c03b av-link-btn avia-icon_select-no avia-size-large avia-position-right avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"En savoir plus\"><span class='avia_iconbox_title' >En savoir plus<\/span><\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Produkte alleine bringen es nicht, \u00abh\u00e4mmer immer so gmacht\u00bb auch nicht. Der Gesamtauftritt z\u00e4hlt! \u2013 Simon H\u00fcrlimann ist Leiter Sales &#038; Marketing bei der Robert Rieffel AG. Er skizziert die aktuelle Positionierung des Unternehmens und die Marschrichtung. F\u00fcr ihn ist das 55-j\u00e4hrige Firmenjubil\u00e4um nicht Lorbeer zum Ausruhen, sondern Ansporn zu Reflexion und Gestaltung der Zukunft. <\/p>","protected":false},"author":13,"featured_media":14108,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[1],"tags":[],"post_folder":[],"class_list":["post-14099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuelles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Stimme aus der Branche \u2013 Juni - Swissavant<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swissavant.ch\/fr\/stimme-aus-der-branche-juni\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stimme aus der Branche \u2013 Juni - Swissavant\" \/>\n<meta property=\"og:description\" content=\"Produkte alleine bringen es nicht, \u00abh\u00e4mmer immer so gmacht\u00bb auch nicht. Der Gesamtauftritt z\u00e4hlt! \u2013 Simon H\u00fcrlimann ist Leiter Sales &amp; Marketing bei der Robert Rieffel AG. Er skizziert die aktuelle Positionierung des Unternehmens und die Marschrichtung. F\u00fcr ihn ist das 55-j\u00e4hrige Firmenjubil\u00e4um nicht Lorbeer zum Ausruhen, sondern Ansporn zu Reflexion und Gestaltung der Zukunft.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/swissavant.ch\/fr\/stimme-aus-der-branche-juni\/\" \/>\n<meta property=\"og:site_name\" content=\"Swissavant\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-15T11:43:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-22T12:31:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/swissavant.ch\/mediathek\/2026\/07\/Simon-Huerlimann_Hintergrund.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alexandra Kunz\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alexandra Kunz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/swissavant.ch\\\/stimme-aus-der-branche-juni\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/swissavant.ch\\\/stimme-aus-der-branche-juni\\\/\"},\"author\":{\"name\":\"Alexandra Kunz\",\"@id\":\"https:\\\/\\\/swissavant.ch\\\/#\\\/schema\\\/person\\\/673cb7a981a5e71233de7d32616cfb7a\"},\"headline\":\"Stimme aus der Branche \u2013 Juni\",\"datePublished\":\"2026-07-15T11:43:20+00:00\",\"dateModified\":\"2026-07-22T12:31:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/swissavant.ch\\\/stimme-aus-der-branche-juni\\\/\"},\"wordCount\":2204,\"image\":{\"@id\":\"https:\\\/\\\/swissavant.ch\\\/stimme-aus-der-branche-juni\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/swissavant.ch\\\/mediathek\\\/2026\\\/07\\\/Simon-Huerlimann_Hintergrund.png\",\"articleSection\":[\"Aktuelles\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/swissavant.ch\\\/stimme-aus-der-branche-juni\\\/\",\"url\":\"https:\\\/\\\/swissavant.ch\\\/stimme-aus-der-branche-juni\\\/\",\"name\":\"Stimme aus der Branche \u2013 Juni - 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