{"id":14279,"date":"2026-10-25T14:14:22","date_gmt":"2026-10-25T13:14:22","guid":{"rendered":"https:\/\/swissavant.ch\/?p=14279"},"modified":"2026-10-30T15:36:24","modified_gmt":"2026-10-30T14:36:24","slug":"la-voix-du-secteur-septembre","status":"publish","type":"post","link":"https:\/\/swissavant.ch\/fr\/stimme-aus-der-branche-september\/","title":{"rendered":"T\u00e9moignage d'un professionnel \u2013 septembre"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-2uxocgh-3c83ccaf1d8ac8b2c7579c95452ebb6b alternate_color avia-section-large avia-shadow  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-14279'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mapc1b7q-a300b7a6c0e5dbc333083fd949c9b04e\">\n.avia-image-container.av-mapc1b7q-a300b7a6c0e5dbc333083fd949c9b04e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mapc1b7q-a300b7a6c0e5dbc333083fd949c9b04e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mapc1b7q-a300b7a6c0e5dbc333083fd949c9b04e av-styling- avia-align-center  avia-builder-el-1  el_before_av_hr  avia-builder-el-first'  ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-13260 avia-img-lazy-loading-not-13260 avia_image' src=\"https:\/\/swissavant.ch\/mediathek\/2025\/05\/Logo-Stimme-aus-der-Branche.png\" alt='' title='Logo Voix de l&#039;industrie'  height=\"131\" width=\"834\" srcset=\"https:\/\/swissavant.ch\/mediathek\/2025\/05\/Logo-Stimme-aus-der-Branche.png 834w, https:\/\/swissavant.ch\/mediathek\/2025\/05\/Logo-Stimme-aus-der-Branche-714x112.png 714w, https:\/\/swissavant.ch\/mediathek\/2025\/05\/Logo-Stimme-aus-der-Branche-18x3.png 18w, https:\/\/swissavant.ch\/mediathek\/2025\/05\/Logo-Stimme-aus-der-Branche-705x111.png 705w\" sizes=\"(max-width: 834px) 100vw, 834px\" \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5604ef-af49b8ae35940413679be71c835ceabf\">\n#top .hr.av-5604ef-af49b8ae35940413679be71c835ceabf{\nmargin-top:15px;\nmargin-bottom:30px;\n}\n.hr.av-5604ef-af49b8ae35940413679be71c835ceabf .hr-inner{\nwidth:100px;\nborder-color:#009fe3;\n}\n<\/style>\n<div  class='hr av-5604ef-af49b8ae35940413679be71c835ceabf hr-custom  avia-builder-el-2  el_after_av_image  el_before_av_one_full  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-1o4ddld-26ed7fd540a3bcc990464a70a91f19ab av_one_full  avia-builder-el-3  el_after_av_hr  el_before_av_hr  first flex_column_div'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mapbzodz-02375a368ffd84869db2e73f8d9bb719\">\n#top .av-special-heading.av-mapbzodz-02375a368ffd84869db2e73f8d9bb719{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-mapbzodz-02375a368ffd84869db2e73f8d9bb719 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-mapbzodz-02375a368ffd84869db2e73f8d9bb719 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-mapbzodz-02375a368ffd84869db2e73f8d9bb719 av-special-heading-h3 blockquote modern-quote modern-centered  avia-builder-el-4  el_before_av_hr  avia-builder-el-first'><h3 class='av-special-heading-tag'  >\u00ab Les gens veulent des gens ! \u00bb<\/h3><div class='av-subheading av-subheading_below'><p><small>Il est temps de r\u00e9fl\u00e9chir et de prendre le temps de s'arr\u00eater<\/small><\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-cac50b8ad36ea4ec5c63cc24d1d4453e\">\n#top .hr.av-av_hr-cac50b8ad36ea4ec5c63cc24d1d4453e{\nmargin-top:15px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-cac50b8ad36ea4ec5c63cc24d1d4453e .hr-inner{\nwidth:100px;\nborder-color:#009fe3;\n}\n<\/style>\n<div  class='hr av-av_hr-cac50b8ad36ea4ec5c63cc24d1d4453e hr-custom  avia-builder-el-5  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mapbx5mr-a1afdd9d1819388820e023a190dac417'  ><div class='avia_textblock' ><p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14287 aligncenter\" src=\"https:\/\/swissavant.ch\/mediathek\/2026\/10\/Kuhn-Rikon.png\" alt=\"\" width=\"212\" height=\"169\" srcset=\"https:\/\/swissavant.ch\/mediathek\/2026\/10\/Kuhn-Rikon.png 293w, https:\/\/swissavant.ch\/mediathek\/2026\/10\/Kuhn-Rikon-15x12.png 15w\" sizes=\"auto, (max-width: 212px) 100vw, 212px\" \/><\/p>\n<p style=\"text-align: left;\"><span class='av_dropcap1 av-av_dropcap1-3cd9da5fea0ef5fb27aee617571c39a3'>L<\/span>Un centi\u00e8me anniversaire est un \u00e9v\u00e9nement tout aussi sp\u00e9cial pour une entreprise que pour une personne. La soci\u00e9t\u00e9 Kuhn Rikon AG \u2013 autrefois surnomm\u00e9e \u00ab Pfanni \u00bb dans le village \u2013 a franchi cette \u00e9tape et envisage l'avenir avec confiance. L'entreprise, active notamment sur ses cinq march\u00e9s cl\u00e9s que sont la Suisse, l'Allemagne, les \u00c9tats-Unis, l'Espagne et le Royaume-Uni, ne c\u00e9l\u00e8bre pas cet anniversaire par de somptueuses r\u00e9ceptions pour ses clients ou des \u00e9ditions sp\u00e9ciales dans sa gamme, mais avec son personnel : \u00ab Nos remerciements vont avant tout \u00e0 nos collaborateurs \u00e0 Rikon et dans le monde entier. C\u2019est gr\u00e2ce \u00e0 eux que KUHN RIKON existe, jour apr\u00e8s jour ! \u00bb<\/p>\n<blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14283 alignleft\" src=\"https:\/\/swissavant.ch\/mediathek\/2026\/10\/Gerfin-1.png\" alt=\"\" width=\"140\" height=\"133\" srcset=\"https:\/\/swissavant.ch\/mediathek\/2026\/10\/Gerfin-1.png 307w, https:\/\/swissavant.ch\/mediathek\/2026\/10\/Gerfin-1-13x12.png 13w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><strong>\u00c0 propos de la personne :<\/strong><br \/>\nTobias Gerfin (60 ans) a suivi un double cursus en physique et chimie \u00e0 l'ETH, qu'il a conclu par une th\u00e8se. Il a ensuite occup\u00e9 divers postes dans la recherche sur les cellules solaires, dans le domaine des solutions de diagnostic de haute technologie pour les sciences de la vie et des mat\u00e9riaux, ainsi que dans le d\u00e9veloppement de casques de soudage. Il a \u00e9galement occup\u00e9 des postes \u00e0 responsabilit\u00e9s dans la fabrication de verre pour l'am\u00e9nagement int\u00e9rieur et \u00e0 la direction d'un fabricant de si\u00e8ges de bureau. \u2013 Depuis 2013, Tobias Gerfin est PDG de Kuhn Rikon AG. Au cours de cette p\u00e9riode, il a r\u00e9ussi \u00e0 faire passer le nombre de places d\u2019apprentissage propos\u00e9es de trois \u00e0 dix. Mari\u00e9 et p\u00e8re de deux enfants adultes, il cite le jazz, le tennis, les \u00e9checs, la lecture et le v\u00e9lo \u00e9lectrique parmi ses loisirs.<\/p>\n<\/blockquote>\n<p><br class=\"avia-permanent-lb\" \/><strong>Le r\u00f4le des magasins sp\u00e9cialis\u00e9s<\/strong><br \/>\nSelon Tobias Gerfin, le chiffre d'affaires de KUHN RIKON a progress\u00e9 en Espagne et se maintient \u00e0 un bon niveau en Allemagne. Il en va de m\u00eame aux \u00c9tats-Unis, apr\u00e8s une phase de recul. Actuellement, le march\u00e9 d'outre-mer est toutefois difficile \u00e0 \u00e9valuer. Dans le commerce sp\u00e9cialis\u00e9 suisse, ils sont en recul. Pourquoi ? Que faut-il faire ? \u00ab Souvent, les questions de succession font obstacle \u00e0 un d\u00e9veloppement sain du chiffre d\u2019affaires et de l\u2019activit\u00e9. Les loyers et les co\u00fbts fixes ne correspondent souvent pas \u00e0 la r\u00e9alit\u00e9. \u00bb Mais ceux qui parviennent \u00e0 exploiter leur commerce au bon endroit, avec des co\u00fbts fixes adapt\u00e9s, ont de bonnes chances de r\u00e9ussir. \u2013 Gerfin pr\u00e9voit six canaux de distribution \u00e0 l\u2019avenir : le commerce sp\u00e9cialis\u00e9, la vente en ligne, les supermarch\u00e9s, les magasins d\u2019ameublement proposant des cuisines, les grands magasins et les magasins d\u2019usine. Outre ses atouts sp\u00e9cifiques en mati\u00e8re de vente personnalis\u00e9e et de relations directes avec la client\u00e8le, le commerce sp\u00e9cialis\u00e9 devra toutefois s\u2019adapter \u00e0 une fr\u00e9quentation moindre.<\/p>\n<p><strong>L'offre s\u00e9lectionn\u00e9e<\/strong><br \/>\nGerfin met surtout l\u2019accent sur un point : la possibilit\u00e9 pour les magasins sp\u00e9cialis\u00e9s d\u2019adapter leur offre de mani\u00e8re tr\u00e8s sp\u00e9cifique \u00e0 leur client\u00e8le. Seul un magasin sp\u00e9cialis\u00e9 disposant d\u2019un bon r\u00e9seau peut proposer cette \u00ab offre s\u00e9lectionn\u00e9e avec soin \u00bb. \u00ab En ligne, on trouve tout, mais la recherche est souvent fastidieuse. Les supermarch\u00e9s et les magasins d'usine proposent \u00e9galement un choix tr\u00e8s large. Quant aux magasins de meubles, leur assortiment est g\u00e9n\u00e9ralement modeste. Seul le commerce sp\u00e9cialis\u00e9 peut donner \u00e0 la client\u00e8le le sentiment d'\u00eatre l\u00e0 sp\u00e9cialement et exclusivement pour elle. Avec des conseils de premier ordre et une offre parfaitement adapt\u00e9e \u00e0 ses besoins. \u00bb<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-cac50b8ad36ea4ec5c63cc24d1d4453e\">\n#top .hr.av-av_hr-cac50b8ad36ea4ec5c63cc24d1d4453e{\nmargin-top:15px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-cac50b8ad36ea4ec5c63cc24d1d4453e .hr-inner{\nwidth:100px;\nborder-color:#009fe3;\n}\n<\/style>\n<div  class='hr av-av_hr-cac50b8ad36ea4ec5c63cc24d1d4453e hr-custom  avia-builder-el-7  el_after_av_one_full  el_before_av_promobox  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='av_promobox av-mb0kbzk4-043e292c57fc3c99dc932cc18ff1fbe1 avia-button-yes  avia-builder-el-8  el_after_av_hr  avia-builder-el-last'><div class='avia-promocontent'><p><strong data-start=\"421\" data-end=\"444\">Vous \u00eates curieux ? <\/strong>Pour lire l'interview en entier, cliquez ici \u279c<\/p>\n<\/div><div  class='avia-button-wrap av-mb0kbzk4-d86b6fb02a52d5974636af5fe0e64b87-wrap avia-button-right'><a href='https:\/\/swissavant.ch\/mediathek\/2026\/09\/Ausgabe-September-26.pdf'  class='avia-button av-mb0kbzk4-d86b6fb02a52d5974636af5fe0e64b87 av-link-btn avia-icon_select-no avia-size-large avia-position-right avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"En savoir plus\"><span class='avia_iconbox_title' >En savoir plus<\/span><\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Cet anniversaire est rond \u2013 tr\u00e8s rond. Cela ne s'applique toutefois pas toujours au parcours de l'entreprise : KUHN RIKON revient sur 100 ans de succ\u00e8s, mais aussi d'apprentissage, d'adaptation et de recherche constante. C\u2019est pourquoi, \u00e0 l\u2019occasion de cet anniversaire, le PDG Tobias Gerfin se montre avant tout humble et reconnaissant. \u00ab C\u2019est le moment de r\u00e9fl\u00e9chir et de faire une pause. Car ce que nous avons accompli ne va pas de soi et l\u2019avenir nous mettra \u00e0 l\u2019\u00e9preuve ! \u00bb <\/p>","protected":false},"author":13,"featured_media":14280,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[1],"tags":[],"post_folder":[],"class_list":["post-14279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuelles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Stimme aus der Branche \u2013 September - Swissavant<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swissavant.ch\/fr\/la-voix-du-secteur-septembre\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stimme aus der Branche \u2013 September - Swissavant\" \/>\n<meta property=\"og:description\" content=\"Es ist rund, das Jubil\u00e4um \u2013 sehr rund. 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F\u00fcr den Verlauf der Firmengeschichte gilt das jedoch nicht durchwegs: KUHN RIKON blickt zur\u00fcck auf 100 Jahre der Erfolge, aber auch des Lernens, Anpassens und der st\u00e4ndigen Suche. Deshalb ist CEO Tobias Gerfin zum Geburtstag vor allem eines: dem\u00fctig und dankbar. \u00abReflexion und Innehalten sind angesagt. 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